Become a Certified Profit Improvement Accountant in 2 Days
Silence the Voice That Says...
"You're Just an Accountant"
Silence the Voice That Says...
"You're Just an Accountant"
"You're Just an Accountant"
Get certified to lead the profit-focused conversations
your clients will pay for monthly.
Get certified to lead the profit-focused conversations
your clients will pay for monthly.
your clients will pay for monthly.
**In-Person Training • Limited to 24 Accountants**
You'd love to help clients more, but not sure where to start.
You'd love to help clients more, but not sure where to start.
You’re passionate about helping people, yet many clients see you as a commodity.
You pour your heart into helping clients—often for free—only to hear “Everything’s fine” while they quietly work 70‑hour weeks, miss their kids’ football matches and watch their health deteriorate.
You see exactly which changes would give them their life back, but you stay silent because you assume they’re not interested. Each time they treat you like a cost centre, that sense of being undervalued grows.
The truth?
Your clients don’t ask for help because they don’t believe it’s possible—or that their accountant could provide it.
They don’t realise what it feels like to have someone who listens, understands and guides them toward a better life.
It doesn’t have to be this way:
Accountants who took this workshop tell a different story. Once they learned to become trusted guides, “my clients are now asking me if they can pay for more of this support" (Jo Tomlinson, Business Works Accountants), "I'm now valued, appreciated and paid for the things I was previously giving away for free" (Neel Shah, Ashford Accountants).
This workshop gives you the frameworks, confidence and certification to initiate these life‑changing conversations that create stronger client relationships.
Step into the role of trusted guide, and you’ll not only help clients reclaim time with their families and reduce stress—you’ll also become the valued partner they can’t imagine running their business without.
Who is this for?
Who is this for?
This is for you if:
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You do or want to help clients beyond compliance
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You sense there's more to this profession than balancing books
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You want to be seen as a partner in your clients' success
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An accountant in practice or industry
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Owner ⏺ Director ⏺ Senior ⏺ Client manager
This is not for you if:
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You think AI won't affect the profession
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You're not interested in helping clients beyond compliance
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You'd rather wait and see what happens than take action now
Three paths. One decision.
Every accountant faces the same crossroads. The only question is how you respond.
DO NOTHING
Cost: HIDDEN
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OUTCOME
Stay compliance-led.
Wait and hope clients don't leave.
Stay compliance-led.
Wait and hope clients don't leave.
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TIMELINE
Ongoing - no end point, no progress
Ongoing - no end point, no progress
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RISK
AI shortcuts compliance work.
Fees shrink.
Relevance fades.
AI shortcuts compliance work.
Fees shrink.
Relevance fades.
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RESULT
Same or worse position in 12 months, harder to catch up.
Same or worse position in 12 months, harder to catch up.
LEARN IT YOURSELF
Cost: MONTHS + courses + unused 'advisory' software
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OUTCOME
Fragmented knowledge. Maybe an advisory software subscription you never fully use.
Fragmented knowledge. Maybe an advisory software subscription you never fully use.
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TIMELINE
6–12 months of trial and error
6–12 months of trial and error
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RISK
Software without confidence.
No frameworks for the conversation.
No accountability.
Clients put-off/unimpressed or simply not helped.
Software without confidence.
No frameworks for the conversation.
No accountability.
Clients put-off/unimpressed or simply not helped.
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RESULT
Tools you're paying for but not using. Still unsure how to start the conversation.
Tools you're paying for but not using. Still unsure how to start the conversation.
RECOMMENDED
Profit Improvement Workshop
Investment: £1295 +vat
(3 instalments available)
(3 instalments available)
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OUTCOME
Complete profit improvement framework.
Ready to deliver from day one.
Complete profit improvement framework.
Ready to deliver from day one.
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TIMELINE
2 days. Leave with scripts, tools and confidence.
2 days. Leave with scripts, tools and confidence.
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RISK
Guided practice. 100% money-back guarantee.
Guided practice. 100% money-back guarantee.
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RESULT
Most participants secure their first paying client within 30 days.
Most participants secure their first paying client within 30 days.
The real question isn't whether you can afford £1,295.
It's whether you can afford another year of giving away advice for free and seeing your compliance fees diminish.
It's whether you can afford another year of giving away advice for free and seeing your compliance fees diminish.
Your first paying client — guaranteed
Your first paying client — guaranteed
Our promise to you.
If you don't secure your first paying profit improvement client within 60 days of completing the certification, we'll refund your investment in full. And you keep the toolkit, templates and workbook.
We can offer this because most participants secure their first client within 30 days. We're giving you double the time — because we're that confident this works.
That's right — even if you claim a refund, the toolkit, templates and workbook are yours to keep.
If you don't secure your first paying profit improvement client within 60 days of completing the certification, we'll refund your investment in full. And you keep the toolkit, templates and workbook.
We can offer this because most participants secure their first client within 30 days. We're giving you double the time — because we're that confident this works.
That's right — even if you claim a refund, the toolkit, templates and workbook are yours to keep.
Here's what happens next:
- Click "Secure my place"
- Complete your registration in under 30 seconds — pay in full or in 3 instalments.
- You'll receive immediate confirmation plus everything you need to prepare.
What you get at a glance
What you get at a glance
Add a 'Profit Improvement' Service
Offer a simple, monthly service many of your clients will value because it turns the numbers into priorities and next steps.
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End-to-End Toolkit
Templates + frameworks for marketing, pricing, and delivery so you can roll this out with clarity.
Comprehensive Workbook
Capture notes, action plans, and client outcomes in one place — so you can apply it immediately back in practice.
Cheat sheets
Quick-reference guides you can use in client meetings to keep conversations focused and valuable
Format: In-Person, Hands-On Training
This is hands-on training where you'll work with other accountants in a supportive environment.
Only delivered in person to ensure your success
Easy-Access Locations
Our venues are carefully selected for easy access by road, rail and air.
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Limited Numbers for the Best Experience
Small groups ensure personal attention and quality practice time with individual feedback
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17 CPD Hours
Full training counts towards your annual CPD requirements.
2 Full Days
Day 1: 9am-7pm ⚫️ Day 2: 9am - 5pm
Includes lunch, refreshments, evening buffet on Day 1
Includes lunch, refreshments, evening buffet on Day 1
Clarity, Confidence & Conviction
Leave feeling ready and excited to start identifying and speaking with clients.
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Community
Access to the private WhatsApp group so that you can share successes and challenges with other delegates
Certification
Demonstrable credibility through assessment and certification that enhances confidence.
When you attend the Profit Improvement Certification...
When you attend the Profit Improvement Certification...
- You'll leave with a clear, step-by-step structure for having confident, value-driven conversations that naturally lead clients into paid profit improvement work.
- You will have the confidence and evidence-backed frameworks to comfortably charge ongoing monthly fees for these sessions, without feeling salesy or like you’re “winging it.
- You’ll practise gentle but powerful questions that help business owners pause, think, and see how their business could give them more profit, more time and far less stress.
- You’ll walk away with ready-to-use tools, scripts, templates and pricing approaches so you can start delivering profit improvement sessions with your next suitable client straight after the workshop.
- You’ll earn a recognised certification that gives you the credibility and language to position yourself as a trusted profit guide, not “just” a compliance accountant.
- Your clients get clearer thinking about growth, a practical plan to work less and earn more, and a partner who keeps them accountable for the actions that actually move the needle.
- Ultimately, this course gives you and your clients the chance to reclaim time, increase profits and experience the deeper satisfaction that comes from transforming businesses and lives, not just doing the numbers.
Without Training, These Scenarios Leave You Exposed
Without Training, These Scenarios Leave You Exposed
It’s not your fault – business is getting more difficult for your clients and AI is pushing compliance fees down – but you might never have had any training to help deal with these issues.
Scenario 1: The Knowledge Gap
Scenario 1: The Knowledge Gap
What happens: A client asks something outside your expertise. Your mind goes blank. As an accountant you feel you ought to know and so you stall and don’t know how to deal with it.
Scenario 2: The Awkward Silence
Scenario 2: The Awkward Silence
What happens: The conversation stalls. You've covered the numbers, now what? The silence stretches - you panic and fill it with nervous chatter about weather or sport.
Scenario 3: The Pricing Pushback
Scenario 3: The Pricing Pushback
What happens: You want to do your best for each client, but because they only want the compliance, they want the cheapest price, this limits the time you can spend on each client to identify ways they could save tax or improve on certain numbers.
Scenario 4: The Credibility Challenge
Scenario 4: The Credibility Challenge
What happens: "But you're an accountant, you don't understand my industry." The words sting , but you know as an outsider on the business you have a unique view.
With Certification?
With Certification?
You'll discover you already have the edge – your skills with numbers. Profit is a number. Cash flow is a number. Growth rates are numbers. We give you the frameworks to turn your numerical expertise into transformational conversations, plus the additional skills that enable you to guide clients through real business improvement.
You're not pretending to be an industry expert – you're being the profit improvement accountant your expertise qualifies you to be.
'I was advising clients for free and it wasn't valued.'
→ 'Now clients want to pay me for this help. They love it and it's such a joy for me.'
Discover how your peers felt when they attended THIS workshop [PLAY VIDEO]
Your Concerns Are Valid — Here Are the Honest Answers
Your Concerns Are Valid — Here Are the Honest Answers
Over 27 years of working with accountants, we've heard every concern. Here are honest answers to the questions that worry you.
What if my clients aren't interested in these growth and improvement services?
Research shows 90% of small business clients want improvement help from their accountant. They don't ask because it's not offered, or it's not offered correctly. Once you confidently introduce these services, you'll discover hidden demand. Our graduates are often shocked by how many clients were silently hoping for exactly this type of help.
My clients are too small for profit improvement
Struggling businesses need profit improvement most.
When you show a client how to improve, your fee becomes irrelevant.
Small businesses are often the most motivated to change and see the fastest results.
When you show a client how to improve, your fee becomes irrelevant.
Small businesses are often the most motivated to change and see the fastest results.
I'm an introvert - This won't come natural
Perfect!
The best profit improvement conversations happen when you listen more than talk.
Our frameworks are designed for thoughtful, analytical minds.
Many of our most successful participants are introverts who use their listening skills as their superpower.
You don't need to be charismatic - you need to be curious.
The best profit improvement conversations happen when you listen more than talk.
Our frameworks are designed for thoughtful, analytical minds.
Many of our most successful participants are introverts who use their listening skills as their superpower.
You don't need to be charismatic - you need to be curious.
I don't have time to add another service
Profit improvement clients are often a much higher fee earner than your compliance work.
This allows you to work with fewer clients, giving them the attention they need and deserve, doing work they value.
Which would you prefer during busy season?
This allows you to work with fewer clients, giving them the attention they need and deserve, doing work they value.
Which would you prefer during busy season?
There are business coaches and mentors out there - why choose me?
Generic coaches don't understand cash flow, margins, or tax implications.
You spot profit opportunities they'd miss completely.
Here's your edge: You understand the numbers.
We show you which numbers matter most for profit improvement AND give you proven approaches to help clients actually improve them.
This isn't about becoming something you're not - it's about enhancing your natural skills with numbers.
Your clients leave with solid strategies rooted in their financial reality, not generic business theory.
You spot profit opportunities they'd miss completely.
Here's your edge: You understand the numbers.
We show you which numbers matter most for profit improvement AND give you proven approaches to help clients actually improve them.
This isn't about becoming something you're not - it's about enhancing your natural skills with numbers.
Your clients leave with solid strategies rooted in their financial reality, not generic business theory.
How quickly can I expect to see ROI?
Most participants secure their first client within 30 days.
And whilst we recommend a monthly fee of £1000, most, for the sake of their own confidence, start at £500/month.
At £500/month, you're in profit by month three.
Attendees report 3-4 clients within 90 days, turning your investment into £12,000-£18,000 annual recurring revenue.
More importantly, you're offering your clients the service they deserve, and helping them to have the business and life that they always hoped for when starting their own businesses.
And whilst we recommend a monthly fee of £1000, most, for the sake of their own confidence, start at £500/month.
At £500/month, you're in profit by month three.
Attendees report 3-4 clients within 90 days, turning your investment into £12,000-£18,000 annual recurring revenue.
More importantly, you're offering your clients the service they deserve, and helping them to have the business and life that they always hoped for when starting their own businesses.
Immediate wins
What accountants said as they left the room
The cost of not attending will be infinitely more than two days and the fee.
"I knew I wanted to upsell advisory but didn't have the framework, didn't know what to charge, and didn't know how to sell it. Over the two days, everything came together — I now have a clear structure for my offering and how to market and sell it. I'm confident I'll convert my first advisory client within a month. The cost of not attending will be infinitely more than two days and the fee."
Hamilton Accounts Ltd
Invest in yourself and gain the rewards.
"Before attending I lacked the confidence and knowledge to structure advisory meetings. I came away with a shifted mindset and the skills I need to deliver these sessions. Shane is a great host with good content and pace. Invest in yourself and gain the rewards."
Chadwick Accountants & Bookkeeping Ltd
This is good for you and your clients.
"I was looking for a structured approach to added-on services. What I gained was far bigger — the workshop shifted my thinking from being an adviser to being a coach, helping clients to help themselves. This is good for you and your clients."
Clemence Hoar Cummings
The course removed many barriers and mindset blocks
"We wanted to be business advisors, not just a compliance firm, but we feared we didn't know enough to deliver it. The workshop changed everything. I now realise I don't need to have all the answers — the client comes to the conclusions when coached. The practical tools, combined with working alongside other accountants, were invaluable. Just do it — the course removed many barriers and mindset blocks and gave me practical ideas to implement now."
Beansprout Consultancy Ltd
It was absolutely worth the investment.
"I didn't know where to start with advisory. Over the two days I gained clarity, confidence, and a much better understanding of client conversations. It allowed me time away to think and shift my mindset. Just try it — two days away, meeting like-minded people."
Premier Accounting
The insights gained are well worth the investment.
What shifted most was my mindset and how I approach client conversations. The workshop broke down barriers and gave me structured conversation guides I can take straight back to the firm. The insights gained are well worth the investment.
Clemence Hoar Cummings
I didn't know where to start and now I know I can do it.
"Our portfolio wasn't growing, clients wanted more for the same price, and my mindset was blocked. The two days gave me clarity, structure, and real confidence in offering advisory as a service. I didn't know where to start — now I feel prepared to plan as soon as I get back to the office."
Taylor Viney & Marlow
Certainly worth the time
"I was already doing some of the advisory process but lacked the confidence to bill for it. The workshop gave me a clear framework for how to approach clients and structure the conversation. Two days spent solely focusing on profit growth with no distraction — certainly worth the time."
Sargeant Partnership Limited
I needed guidance on how to expand into advisory.
"I needed guidance on how to expand into advisory. The two days gave me definite clarity and a really clear set of techniques to use. It will enable me to offer more to clients and ultimately get more income and profit on the bottom line. You have nothing to lose and everything to gain.
Sargeant Partnership Limited
What I Thought I Knew Was Just the Beginning
"I didn't know what to expect, but I've learned much more detail than I thought, in a great atmosphere. It will open your eyes to see what you thought you knew."
Charisma Accountants
My Hesitation Turned Into My Biggest Win
"I was hesitant about the profit improvement approach, but the structure and possibilities this course opened up were incredible. Whole new ideas and methods to add to your services."
Grant Jones Accountancy
Clients Now See Me as Their Profit Coach
"As an accountant we are not 'seen' as coaches by clients... but actually, clients could/would value our expertise when provided correctly. It helps many clients AND earns more fees for my practice."
Ashford & Partners
Concrete Frameworks That Actually Work
"Sometimes 'profit improvement' can seem a little intangible and wishy-washy, but I found excellent concrete frameworks & guidelines. Workbooks, concrete examples, and tangible help - INSIGHTFUL!"
Lednor Accounting
One Scroll Changed My Business Forever
"A LinkedIn post caught my attention and this event was TRANSFORMATIVE. Now I have certification for credibility and amazing content to grow client businesses."
AddWorth Accountancy
Nearly Let August Stop Me - So Glad I Didn't!
"August! I almost didn't attend, but the great thought processes & structures to use made it worthwhile. Great team @ AVN!"
Ilabore Accounting
Rave reviews keep pouring in
Rave reviews keep pouring in
Real accountants. Real results. Real fast.
Real accountants. Real results. Real fast.
What happened within 30 days of leaving the room.
What happened within 30 days of leaving the room.
"I asked a client I really liked if he'd be willing to let me provide a Profit Improvement session with him.
He found it really helpful and wanted to continue. What struck me most was how powerful the coaching approach is—by asking the right questions, he started discovering his own solutions. I've never seen him open up like that before. It's brilliant."
He found it really helpful and wanted to continue. What struck me most was how powerful the coaching approach is—by asking the right questions, he started discovering his own solutions. I've never seen him open up like that before. It's brilliant."
Cassie Fennel, CFATax
"Before, I was advising clients for free and it wasn't valued.
Now I'm charging £500 per coaching session with paying clients who are genuinely committed.
I've signed one paying client, a second who completed paid session and wants ongoing, and a third in conversation.
This workshop is helping me transition from pure compliance to high-value profit improvement solutions, my delegation plans will free me to scale this further."
Now I'm charging £500 per coaching session with paying clients who are genuinely committed.
I've signed one paying client, a second who completed paid session and wants ongoing, and a third in conversation.
This workshop is helping me transition from pure compliance to high-value profit improvement solutions, my delegation plans will free me to scale this further."
Neel Shah, Ashford & Partners
"The certification gave me structure and frameworks for how I frame profitability conversations.
I've won back a client now paying nearly £1,000 monthly for growth sessions, in addition to their compliance fees. Another client asked if they could pay for more sessions.
It's such a joy helping businesses become truly profitable."
I've won back a client now paying nearly £1,000 monthly for growth sessions, in addition to their compliance fees. Another client asked if they could pay for more sessions.
It's such a joy helping businesses become truly profitable."
Jo Tomlinson, Business Works
Date and venue
Date and venue
Only 18 places remaining
LONDON
Regent's Park
Regent's Park
April 15-16, 2026
The Holiday Inn, in the heart of London — an inspiring destination, a 5 minute stroll from Regent's Park, easy transport links, and a wide choice of hotels to suit every style and budget.
The Holiday Inn, in the heart of London — an inspiring destination, a 5 minute stroll from Regent's Park, easy transport links, and a wide choice of hotels to suit every style and budget.
In partnership with
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Why befree recommend the Profit Improvement Certification workshop
Why befree recommend the Profit Improvement Certification workshop
"We’ve seen time saved go to waste. befree global limited exists to free capacity; AVN shows how to turn that capacity into meaningful client results and recurring revenue. We’re not here to replace people, but to give them room to do their best work. This partnership helps accountants move from compliance pressure to transformational impact."
Independent reviews
Independent reviews
Trusted by the profession.
Trusted by the profession.
AVN have been successfully empowering accountants to shift from transactional to transformational since 1998.
This isn’t theory – it’s battle-tested methodology that adapts to every personality type, background, and skill level.
And, it's guaranteed value or 100% of your money back.
Award-Winning Excellence
Shane Lukas - Recipient of the Top Educators Award from My-CPE (International CPD Accreditation Organisation) for outstanding educational contributions
28+
Years
Proven Track Record
Since 1998, we've refined our methodology through real-world application with thousands of accountants
6,000+
Trained
Accountants Transformed
Join a community of professionals who've successfully added profit transformation to their customer service
100s
Successes Captured
Proven Transformations
Accountants making more of a difference to their clients, building stronger relationships and benefiting personally as a result
Meet your guide...
Meet your guide...
Shane Lukas
Author - Speaker - Trainer - Coach
Shane Lukas
Author - Speaker - Trainer - Coach
Best selling author of...
Putting Excellence Into Practice and What's Next for Accountants
plus many more.
Shane has spent 27 years proving one simple truth: accountants make the Profit Improvement Guides.
Since 1998, Shane, through his business, has guided over 7,000 accountants through the exact transformation you're seeking - from compliance-focused number-crunchers to confident profit improvement coaches.
He understands the imposter syndrome, the fear of "looking possessed" when changing your approach with long-term clients, and the worry that you're "just an accountant."
What makes Shane different? He's worked exclusively with accountants for nearly three decades, discovering exactly which coaching frameworks work for analytical minds and how to adapt them for every personality type.
He knows you already have the skills - you've been informally coaching clients for years. He simply gives you the framework, confidence, and certification to get paid what you're worth.
After 28 years, Shane knows exactly how to help you make this transition successfully.
"You're not just learning to better help. You're building stronger relationships, doing more worthwhile work and getting better rewarded."
He understands the imposter syndrome, the fear of "looking possessed" when changing your approach with long-term clients, and the worry that you're "just an accountant."
What makes Shane different? He's worked exclusively with accountants for nearly three decades, discovering exactly which coaching frameworks work for analytical minds and how to adapt them for every personality type.
He knows you already have the skills - you've been informally coaching clients for years. He simply gives you the framework, confidence, and certification to get paid what you're worth.
After 28 years, Shane knows exactly how to help you make this transition successfully.
"You're not just learning to better help. You're building stronger relationships, doing more worthwhile work and getting better rewarded."
Takes less than 60 seconds. 100% money-back guarantee.
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Coney Green Business Centre
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Clay Cross
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01246 571191
info@avn.co.uk
Takes less than 60 seconds. 100% money-back guarantee.