Profit Improvement Workshop

 Profit Improvement Certification

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What you'll Learn
This workshop in collaboration with Outbooks - delivering all your accounting back office needs, enabling the time to deliver client facing value.

 Lead profit improvement conversations that clients pay for—and deliver measurable results 

In two days, become a 

Certified Profit Improvement Accountant

You’ll leave with the frameworks, scripts and confidence to sell *£300–£2,000/month advisory—without feeling salesy.
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February 11-12 2026, Wembley, London
Backed by our money‑back guarantee
* your fees increase as your confidence blossoms

 What you’ll walk away with 

Clarity & Confidence
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Run chargeable Profit Improvement sessions with a proven structure
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Scripts & prompts that make “sales” feel like service
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Objection‑handling that protects your margins
Tools & Templates
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Calculators, agendas, pricing templates and proposal copy
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Certification with digital badge kit 
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Follow‑up coaching to implement in the first 30 days
Recurring Revenue Momentum
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Package & price £300–£2,000/month engagements
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Positioning that wins premium clients
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A solid action plan that you can implement at your pace.
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 Programme at a glance​​​​​​​ 

Day 1 — Foundations & Conversation
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Discover the culmination of 27 years refining how accountants unlock hidden profits
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Learn the structure behind confident, value-driven client conversations
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Turn insight into a compelling improvement offer clients want to act on
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Uncover the secret to helping any business owner improve their results — without needing to know their industry inside out
Day 2 - Tools & Templates
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Price, present and position advisory so clients see — and pay for — its value
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Deliver sessions that drive measurable action and accountability
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Leave with your own solid action plan that you can implement at your pace.
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Discover the powerful yet gentle questions that help clients pause and consider whether their business is really serving them — and how you can guide that transformation

 Programme in detail - what you'll get... 

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Structured Breakthrough Client Conversations  
Deliver powerful, explorative, numbers oriented conversations that tap in to your client's ingenuity for improvement.
 Value: £1,995 
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Monthly Momentum Frameworks
Ready-to-use structures so you never run out of monthly value.
 Value: £950 
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Ember → Ignite → Ablaze Structures
Natural, respectful conversations that convert passive, long-standing clients into motivated, profit-focused action-takers, igniting their inner passion and firing them up to create a better business for themselves.
 Value: £1,000 
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The Profit Driver System
Specific numerical levers that move profit/cash fast
 Value: £850 
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Mastering the Dread Zone

Be prepared for those moments you might dread; when a business discussion suddenly becomes sensitive or deeply personal.

Handle sensitive turns in conversation with empathy, clear boundaries and a calm, professional path forward.

 Value: £700 
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Paralysis → Progression System
Guide clients through making better decisions so they avoid emotional bias or blind spots.
 Value: £350 
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The Capacity Multiplier Mechanisms
Don't have time for this workshop or delivering these sessions?  What we cover in this module consistently frees up hours of time, every single month for accountants of all sized firms... including yours.
 Value: £800 
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Certification + CPD
Credibility you can show and explain with clients, 16 hours of CPD
 Value: £400 
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BONUSES: Included in the price 2 after event sessions...
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Implementation Clinic (1 to 1)
A personal coaching session with a Practice Growth Expert roughy 2 weeks after the workshop to iron out any implementation queries.
 Value: £1,995 
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Review and Re-learn online event
A 12 week later online session to cover off any queries and refresh on important aspects. This isn't a workshop you attend and forget, it's a workshop that improves your business for many years to come.
 Value: £1,995 
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 Total value: £8,995 
Your bundled fee today is significantly lower.
→ See today’s ticket price and secure your seat.
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 Meet your guide 

Shane Lukas, AVN The Accountants Network.

Shane's focus over 27 years has been transitioning accountants from transactional number crunchers to transformational Profit Improvement Accountants.

He instils confidence, builds skills and delivers the know-how accountants need, along with practical frameworks, structures and conversation prompts you can use with clients straight away.
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In association with BeFree

Saving time and money for Accountants.
Expert bookkeeping and accounting services for small businesses and enterprises

  • Accounting & Bookkeeping
  • Payroll Services
  • Tax Services
  • Audit Support Services
  • Paraplanning Services
  • Mortgage Services
  • Virtual Admin Services

 Why BeFree recommend the Profit Improvement Certification workshop 

They say 'the more you tell, the more you sell' which is true... but only if people actually read what you write. People read text that's punchy, interesting and helps them make a good buying decision.

 What past attendees say... 

When they left the room​​​​​​​ 
Rose Clarke

What I Thought I Knew Was Just the Beginning

"I didn't know what to expect, but I've learned much more detail than I thought, in a great atmosphere. It will open your eyes to see what you thought you knew."

Rose Clarke

Charisma Accountants

Bimal Gharti

My Hesitation Turned Into My Biggest Win

"I was hesitant about the profit improvement approach, but the structure and possibilities this course opened up were incredible. Whole new ideas and methods to add to your services."

Bimal Gharti

Grant Jones Accountancy

Neel Shah

Clients Now See Me as Their Profit Coach

"As an accountant we are not 'seen' as coaches by clients... but actually, clients could/would value our expertise when provided correctly. It helps many clients AND earns more fees for my practice."

Neel Shah

Ashford & Partners

Amy Lednor

Concrete Frameworks That Actually Work

"Sometimes 'profit improvement' can seem a little intangible and wishy-washy, but I found excellent concrete frameworks & guidelines. Workbooks, concrete examples, and tangible help - INSIGHTFUL!"

Amy Lednor

Lednor Accounting

Marelize Bott

One Scroll Changed My Business Forever

"A LinkedIn post caught my attention and this event was TRANSFORMATIVE. Now I have certification for credibility and amazing content to grow client businesses."

Marelize Bott

AddWorth Accountancy

Libby Berg

Nearly Let August Stop Me - So Glad I Didn't!

"August! I almost didn't attend, but the great thought processes & structures to use made it worthwhile. Great team @ AVN!"

Libby Berg

Ilabore Accounting

 
 
 
  Lasting results 

 What changed back at the firm. 

★★★★★

240% turnover increase in under a year
AVN lifted me up to realise my full potential - now I help clients feel that same confidence in their decision-making.
My turnover increased by 240% from before I started. It's like employing a team member who brings in that income without the overhead.
Don't waste time - this works!
Mia Seymour, Aim High Accounts

★★★★★

Fees increased by 50% with new confidence
The transformation has been unbelievable. Our fees have increased by 30-50%, and we're no longer afraid of offering advisory services.
My personal and business confidence has soared.
Alan Grant, ACG Accounting Services

★★★★★

‘Clients now ask to sign up for more’
I shifted from compliance-focused meetings to asking 'How can we get your business where you want it to go?'
In my very next meeting, the client was so engaged they asked how to sign up for more services immediately.
It's transformed my client relationships and injected new energy into my practice.
David Rahman, DSR Accountants
 Where and when 

London, Wembley

March 11-12, 2026
At the iconic Wembley in London — an inspiring destination known for its world-class venues, easy transport links, and a wide choice of hotels to suit every style and budget.
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BUY TICKETS

Standard

£1,295

Single ticket price
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 Full 2 day workshop access​​​​​​​  
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 Post-event implementation call with an AVN-coach 
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 Certification assessment & result 
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 Workbook and materials 
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Lunch, Coffee & Snacks provided 
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*uncheck for VIP or team options.
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*Interest free payment plan available

Platinum

£1,795

VIP ACCESS (only 12 spots)
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 Reserved VIP tables 
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 Boardroom breakfast with Shane 
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 Day 1 evening meal with your hosts and trainers. 
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 1:1 post-event implementation session with Shane 
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 Exclusive "Profit Improvement Cheat Sheets" pack 
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 Signed copied of Shane's best-selling books 
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Lunch, Coffee & Snacks provided 
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*Interest free payment plan available

Team

£995 /each
£300 off each ticket for 3+ tickets
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 Full 2 day workshop access​​​​​​​  
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 Post-event implementation call with an AVN-coach 
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 Certification assessment & result 
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 Workbook and materials 
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Lunch, Coffee & Snacks provided 
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Complete Order
Payments are non-refundable, booked places may be transferred to an alternative date if notified more than 14 days before the chosen date.  Future dates will be released in due course. 
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